Gotta have a Montage!

Online PR Gurus Montage Communications were tasked with overseeing online PR for the recent, and extremely successful WOW! Gorillas campaign run by Bristol Zoo and Gardens. This campaign saw Bristol taken over by a mass of beautiful gorillas, painted by a broad spectrum of artists.

Getting competitive

As part of this campaign we were asked to produce the graphic design elements for, and set up a Facebook competition to compliment the WOW! Gorillas initiative.
This took the form of a photo competition, whereby users could submit images of themselves with their favourite gorilla and add an accompanying caption for the chance to win some great Bristol-based prizes.

We designed a landing page that would capture the attention of visitors, indicating how the competition would work and outlining the prize pool in a bright and visually appealing way that was in line with the existing branding used on the main Bristol Zoo web site.

the general look and feel was then carried through the other competition pages with a common header featuring both the Bristol Zoo and WOW! Gorillas logos.

As an indicator of campaign success, Likes for the WOW! Gorillas Facebook page rose from just under 6000 to over 13,000 during the course of the competition.